Service providers respond to changing market conditions with greater CRM deployments. In the professional services arena, large and small firms alike are finally abandoning spreadsheets in favour of CRM systems made especially for them. In fact, commercial CRM adoption among professional services providers stands at 86 %, according to “The 2012 Professional Services Maturity Benchmark” …
The year ahead appears strong for CRM solutions, in categories from marketing and sales to customer service applications. According to the latest Forrester Forrsights Software Survey of 556 North American and European enterprises, 50 % have a CRM solution in place and plan to upgrade it in the future. Another 23 % plan to deploy …
B2B has changed dramatically in recent years. The old days of mass marketing, generic tradeshows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process. Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage …
Historically, the relationship between marketing and sales has been (to put it politely) problematic, with lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions. But in an age of cautious spending, no company can afford to have sales leads disappear because of poor internal processes. To pull …
Marketing in a downturn: aligning sales and marketing Read More »
