Month: November 2012

CRM as a business enabler

Conservative estimates of the cost of winning a new customer relative to maintaining an existing one put the figure at around four times the amount. Whilst the direct cost of losing customers can be measured, there are also less tangible costs. Companies implementing CRM cite improved customer retention and more precisely targeted marketing activity as …

CRM as a business enabler Read More »

What can CRM bring to your business?

Customer Relationship Management (CRM) software has evolved. Newer versions can be delivered via the cloud, be pushed out to mobile devices and are able to utilise social media websites. CRM can deliver many benefits to multiple departments within an organisation – not just Sales & Marketing. Customer retention is boosted, interdepartmental communication is improved, data …

What can CRM bring to your business? Read More »