Month: May 2013

Successful CRM Implementation Requires Software Plus Skills

Many orga­ni­za­tions imple­ment a new CRM (Cus­tomer Rela­tion­ship Man­age­ment) sys­tem hop­ing to make dra­matic improve­ments in sales as well as to improve the cus­tomer expe­ri­ence. While a new sys­tem can cer­tainly help, many com­pa­nies find that a CRM sys­tem alone isn’t suf­fi­cient to meet these goals How effec­tive is a new CRM implementation? Unfor­tu­nately, many CRM …

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Will Cloud-Based CRM Improve Your Customer Service?

With cloud-based everything dominating the tech-world landscape these days, it’s reasonable to consider the pros and cons of migrating your CRM systems to the cloud. However, before you start exploring the nuances of cloud-based CRM mobile app options, scalability, or security features, keep in mind the most important question of all: Will cloud-based CRM systems …

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Making the Most of Your Marketing Automation Technology

Marketing automation refers to tools used to streamline, automate and measure marketing activities. It provides a much-needed boost in the efficiency of your marketing campaign and the ability to capture accurate Return on Investment. At its heart, marketing automation should enable you to better and more quickly respond to the needs of leads and prospects …

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Design your sales force for growth

Sales are a complex function, and many factors can contribute to subpar performance, including sales strategy, sales coverage, sales process execution and salesperson competency and motivation. Rather than trying to address all drivers of sales force effectiveness, my blog focuses on five common and avoidable mistakes and how a CRM system can eliminate these. Research indicated …

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