Many companies allocated more that 50% of their marketing budgets to lead generation, including spending £billions each year on content marketing, video marketing and social media alone to create more opportunities for sales people. Yet, only a small percentage of performing sales teams are actually converting a significant number of new leads into customers, out …
Many businesses assume that acquiring new customers should be of a higher spending priority than nurturing existing contacts. However, the reverse is actually true. ‘It is 6 to 7 times more costly to acquire a new customer than retain an existing one’ THE VALUE OF AN EXISTING CUSTOMER BLOG, FLOWTOWN.COM But increasing competition means that …
Customer experience management (CEM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. So is Customer Experience Management (CEM) just a new term used to sell re-packaged Customer Relationship Management (CRM) software? WHAT IS CRM? Although these two methodologies …
For a sales team, receiving the same lead multiple times is inevitable; however, many organisations aren’t aware when this happens. This can lead to obvious problems, including different reps working the same lead unknowingly, or organisations ignoring leads that they believe to be dupes. The first step towards effectively managing duplicate leads is obviously identifying …
Duplicate Leads: Unrealized Value or waste of time Read More »
