Month: November 2015

Value Drivers for implementing CRM

Customer relationship management (CRM) remains a huge investment for any organisation. Critical to its success is a clear understanding of the value drivers for implementing CRM within any organisation. Intuition suggests that increased management of customer relationships should improve business performance, but this intuition has only inconsistent empirical or real world support. Value drivers provide …

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Reasons for implementing CRM

CRM implementations are driven by companies desire to improve both business processes and individual performance. Many successful CRM implementations have proven that recording, analysing and more closely managing prospect and customer relationships is an effective way to derive more value from these relationships. In addition is realises a greater return based on the effort and …

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