Month: November 2015

Challenges in implementing CRM

The challenges associated with implementing a CRM platform fall into two basic categories. The first is getting users – especially sales people and other ‘front-line’ employees who routinely interact with customers and prospects to take full advantage of the platform. To them, a new CRM tool may appear to be nothing more than an additional …

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Reasons for implementing CRM

CRM implementations are driven by companies desire to improve both business processes and individual performance. Many successful CRM implementations have proven that recording, analysing and more closely managing prospect and customer relationships is an effective way to derive more value from these relationships. In addition is realises a greater return based on the effort and …

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