Month: February 2016

CRM Adoption

Sales’ Most Underutilized Resource Recent research shows CRM utilization in organizations performing at world-class levels far exceeds that of the general population More than 80 percent of the organizations we surveyed have a CRM system, but adoption rates vary widely. Almost 40 % have an adoption rate of less than 75 percent. While individual salespeople …

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The New Buying Process

Targeted lead generation can help your sales teams spend more time selling and less time with administrative tasks like prospecting. Targeted lead generation should provide warm, well qualified leads. In fact, according to a recent research, companies with mature lead generation practices achieve better sales productivity and higher revenue growth. Mature companies achieve 133% greater …

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