Organisations that outperform their competitors are simply better at attracting and retaining “A-Players.” These A-Players have the capability to identify the key business outcomes that the buyer is aiming to resolve. In doing so they establish themselves as the “Trusted Advisor”. As the “Trusted Advisor” they grow revenues and profits by pulling two key levers: ease of buying and …
CRM lead management applications are used primarily by B2B organizations in industries such as web design, digital media, high technology, business services and manufacturing, and by companies with B2B2C sales models, such as those in the insurance, wealth management and investment sectors due to the nature of research by the customer or complexity of solution …
Inbound Marketing platforms take in unqualified contacts and opportunities from a variety of sources. These include web registration pages and campaigns, direct-mail campaigns, email marketing campaigns, multichannel campaigns, database marketing and third-party leased lists, social media including Twitter, Facebook, LinkedIN, Pinterest, Google+, Instagram and tradeshows. The outputs of the Inbound Marketing platform are qualified, scored, …
