Month: January 2021

Top of the funnel

Sales Pipeline

A sales pipeline provides a visual overview of where prospects are in the buying journey. However, a pipeline can only be fully effective when properly managed.   Effective sales pipeline management can lead to a 15% increase in revenue. It is critical to get it right. What is a sales pipeline? A sales pipeline is an organized way to visualize …

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The cost of bad data

The Cost of bad data

The cost of bad data What is the true cost of a bad data? Some scenarios impact revenue or savings, while other scenarios impede operational efficiencies, customer satisfaction and people’s lives. The real cost of bad data was illustrated in October 2020 with failure by the UK Governments Track and Trace system. Revelations in October …

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