Niall

Sales and marketing alignment

Sales and marketing alignment

Historically, the relationship between marketing and sales has been (to put it politely) problematic. Often there is lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions. But in an age of cautious spending, no company can afford to have sales leads disappear because of poor internal processes. …

Sales and marketing alignment Read More »

Marketing in a downturn

Marketing in a downturn

Bill Gates famously said, if your marketing is effective, you should not need to worry about marketing in a downturn, as it shouldn’t happen. Here are some tips to help with marketing in a downturn. I hope you find the tips helpful. Marketing in a downturn Here are our top 7 tips for getting the …

Marketing in a downturn Read More »

Pipeline Management

Pipeline Management

Pipeline Management – How CRM Helps This blog is designed to both challenge and educate as well as offer practical advice on Pipeline Management. It also explains how a CRM solution can support Pipeline Management best practice. Previously, I have written a blog on sales qualification. In this article, I examine how to positively influence …

Pipeline Management Read More »

Successful CRM Implementation

Successful CRM Implementation Requires Software Plus Skills

Running a CRM solutions business, just like running any business, is challenging. This challenge is multiplied by the general perception that CRM is simply ‘software’. In our 30 years of experience, we can say with confidence the successful CRM implementations are not directly correlated to software, but rather to how well the ‘software’ is designed …

Successful CRM Implementation Requires Software Plus Skills Read More »

CRM Business Benefits

Measurable CRM Business Benefits

There is a vast array of CRM business benefits that can be realised. Some of these may include increased cross-selling, cost reductions, customer satisfaction scores, or changes in first-call resolution. These are just some of the benefits that could be used in calculating the return-on-investment (ROI) for a project. To determine the impact CRM business …

Measurable CRM Business Benefits Read More »

CRM technology trends

CRM technology trends

Things change fast in the tech world. With new CRM technology trends constantly emerging, keeping up can become a chore that’s easy to procrastinate. All too often the system gets built and the users get to work. As the business changes and the ways of working change and evolve, who has got time to go …

CRM technology trends Read More »