Blog

Our expert business blog offers insight into CRM Software trends and best practices. Browse our articles for quick reads, advice, and guidance on all matters CRM.

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Sales Qualification
Blog
Niall

Sales Qualification

Sales qualification is all about gathering all the necessary insights to make a good judgment. That judgement will determine if, as a business you bid

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Defining CRM requirements
Blog
Niall

Defining CRM requirements

Once a business clearly understanding why a CRM is needed, critical to a successful implementation is clearly defining CRM requirements. Outlined below are 6 steps

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Blog
Niall

Why CRM is critical to SME’s.

Today’s small to medium businesses, (SMEs) face continuing challenges. These challenges include winning more business, shortening the buying cycle, providing quality products and services at

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Customer Lifecycle Management

Revenue Growth is as much about fixing the ‘leaky bucket’ with our existing customers are it is about new customer acquisition. Bringing new customers onboard

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Data-driven intelligence

CRM is critical business tool that enables data-driven intelligence. It helps eliminate non-revenue generating activities. and optimises resource productivity. Covid19 has decimated sales in the

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Excel versus CRM Software

Excel is often used by businesses as a cheap alternative to CRM software. Excel has numerous limitations when it comes to updating, collaborating, storing and retrieving critical business data.

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Holden’s Model Knowledge

In previous blogs, we  have examined Holden’s Four Stages of Sales Proficiency and the Holden’s Model Intent Holden’s Model Focus, Holden’s Model Relationship and Holden’s Model Value The fifth

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