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Sales Funnel

Three Strategies to Make Your Sales Funnel Flow Faster

When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and proposals. Marketing departments churn out newsletters, ad copy and brochures. But not enough prospects close. What makes the sales funnel flow faster? The key is coordinating your …

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Salesforce

Common Mistakes in Designing Your Salesforce design

Managing and structuring your salesforce for optimum performance can be challenge. There are many elements that need to be carefully consider in salesforce design. Below are five of the most common mistakes that we see company’s make in designing your salesforce. 1. Salesforce Role pollution. When salespeople are involved in customer service and support work, they’re …

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CRM options

CRM Options

CRM service providers are constantly responding to changing market conditions. There are many more CRM options compared with even five years ago. In every industry sector, be it professional services, charities, social enterprises, education or other, large and small firms alike are finally abandoning spreadsheets in favour of CRM systems. This surge in CRM options …

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Sales and marketing alignment

Historically, the relationship between marketing and sales has been (to put it politely) problematic. Often there is lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions. But in an age of cautious spending, no company can afford to have sales leads disappear because of poor internal processes. …

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Marketing in a downturn

Bill Gates famously said, if your marketing is effective, you should not need to worry about marketing in a downturn, as it shouldn’t happen. Here are some tips to help with marketing in a downturn. I hope you find the tips helpful. Marketing in a downturn Here are our top 7 tips for getting the …

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Pipeline Management

Pipeline Management

Pipeline Management – How CRM Helps This blog is designed to both challenge and educate as well as offer practical advice on Pipeline Management. It also explains how a CRM solution can support Pipeline Management best practice. Previously, I have written a blog on sales qualification. In this article, I examine how to positively influence …

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