CRM Helps Belfast Media Company Maximize Growth

In order to enhance business effectiveness, local publishing firm, Family Media Group has invested in Global CRM specialist, Maximizer Solutions to help improve communications, business development and growth.

Family Media Group, which publishes a number of market-leading family magazines across Ireland including Ni4kids, Ni4families and Ireland4kids have employed  ProAptivity, Maximizer’s Northern Ireland Solutions partner to implement a CRM solution across its users.

Speaking on the implementation, Gary Hamilton, Managing Director of Family Media Group says:

“Our existing contact management system was outdated. It had been clear for a while that in order to keep pace with our rapid development, we needed to invest in a solution that allowed us to not only capture additional information and store it in a standardised format, but also could be accessed in real time and provide us with detailed management information. We looked at a number of CRM systems on the market, but chose Maximizer CRM as the best fit for our business on account of its rich functionality, user friendliness, competitive pricing and absence of hidden costs.”

ProAptivity implemented the Max V11 Group edition of Maximizer CRM across the Group. The primary focus of which is contact management, sales forecasting, document centralisation and provision of management information.

Niall McCaffrey, Managing Director of ProAptivity says:

“CRM business applications are starting to come into their own in terms of helping organisations adapt and expand in the difficult economic climate, and we are delighted with the results our deployment of Maximizer CRM has had for Family Media Group. There is a tangible improvement in management information they can now obtain which assists in making key business decisions and responding to market trends. Family Media Group is looking forward to efficiencies in customer communication as a result of the implementation of Maximizer CRM, which in turn will drive top line business performance.

ProAptivity has over 15 years of experience in sales performance and customer service management solutions .For more information visit

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