Lead Generation in the Internet-Age

B2B has changed dramatically in recent years. The old days of mass marketing, generic tradeshows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process. Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage with sales later than ever. As a result, the old model where marketing generates a lead and sends it over to sales doesn’t work anymore. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales.

With on-demand lead generation software marketing professionals can find hot leads that are ready for sales and automatically nurture the remaining prospects that represent future opportunity but aren’t yet ready to engage in an active buying cycle.
Dramatic Improvement in Sales Effectiveness
How many more qualified sales leads could you generate if you had the ability to nurture relationships with qualified prospects and automatically identify when someone is ready to engage with sales?

1. Generate qualified leads: Develop 400% more prospects into sales ready leads
2. Increase sales pipeline velocity: Shorten sales cycles by focusing sales efforts on high-quality, already educated leads
3. Improve sales-marketing alignment: Build a great relationship with sales by delivering a steady flow of high quality, actionable sales leads

ProAptivity specialise in the deployment of CRM solutions into small and medium size businesses. They are the Northern Ireland solutions partner for Maximizer CRM which offers both on-premise and on demand solutions with full Mobile CRM capabilities. To find out more information contact 028 90735630

Source Marketo

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