Personal Branding and CRM

Developing a positive personal brand is important for your business. In an environment where services appear similar it is what makes you stand out from the crowd.

When building a brand you must consider:

Consistency makes you look like a brand leader. This is about staying on message – synchronizing agreement and action — walking the walk and talking the talk.  Think about Verizon’s “Can You Hear Me Now?” campaign.  Is there anyone in American that doesn’t know that Verizon delivers the most consistent and dependable cell phone service?

Clarity tells the world why your brand matters. The best brands edit their communication down to its essence and speak to their audience in a language they can understand and emotionally connect with.  Think about how much Nike communicates with the simple tagline, “Just Do It.”

Authenticity gives your brand staying power. Great brands come across as real.  They don’t manipulate the truth to get what they want.  What they say about themselves comes directly from their true essence. Think of fast-growing brands like Zappos, Google and Apple.  Not only do they have authenticity at their core, their visual image syncs up with what they say they can do.

So what does this have to do with Customer Relationship Management (CRM) software?

As your business evolves and your client and prospect database grows it becomes more and more difficult to deliver a consistent message, maintain a high standard of service and stay on top of your sales and marketing activities. With CRM you can deliver a customized, high-value and consistent experience to each client or prospect every time to build and maintain your positive personal brand.

Maximizer CRM not only stores client contact information but also their complete history with you, account history, product and service profiles and even their favourite sports teams and life events like birthdays and anniversaries, to build a 360-degree view of your client.

Organize resources and coordinate a series of activities (such as emails, calls, meeting preparation and appointments) around a client or prospect with an action plan. Maximizer CRM allows these plans to be reused so you can stay on track no matter who you are engaging. Clients will notice your attention to detail and the consistent, dedicated experience that you deliver.

Like to find out more about CRM? Get in touch. Call 028 9073 5630 or email

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