Qualification Frameworks

There are multiple qualification frameworks that can assist sales in qualifying if an opportunity is worthwhile pursuing. In my last blog post I briefly looked at BANT.

Below are some alternate qualification frameworks that sales reps


Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion

MEDDIC requires sales reps to understand every aspect of a target company’s purchase process, down to whether you have an internal champion.

MEDDIC can be incredibly valuable for increasing forecasting accuracy, something that’s crucial for companies that sell at enterprise level. At enterprise level, losing just one deal can be crippling when each sale could be worth £millions.

You should consider using MEDDIC as a qualification framework if your company sells a product:

  1. That requires a transformation in behaviour.
  2. Where the average sales price is incredibly high.

Understanding exactly how a prospect buys, why they would buy and who’s championing you internally is crucial to maintaining an accurate pipeline.


Authority, Need, Urgency, Money is an alternative spin on BANT. When qualifying using ANUM, a sales rep’s first priority should be to determine whether they’re speaking with a decision maker.

Need functions the same way as it does in BANT, but has been moved up in priority. Urgency correlates with Timing, while Money replaces Budget, but with subtle distinctions.


Challenges, Authority, Money, and Prioritization is similar to ANUM but places Challenges ahead of Authority.

“Your prospect buys things because they have a challenge. Therefore challenges are the first fundamental part of sales qualification.”

CHAMP also defines Authority as a “call-to-action,” not a roadblock. If your initial contact is a low-level employee, you can safely assume they won’t be the decision maker. So ask your prospect questions that help you map out their company’s organizational structure” to determine who to reach out to next.


Goals, Plans, Challenges, Timeline, Budget, Authority, Negative Consequences and Positive Implications was developed at HubSpot. Buyers come to the sales process increasingly informed, so salespeople need to add value on top of product knowledge to be worth speaking with.

But value isn’t something sales reps can just “add” — to truly act as an advisor, you must explore beyond the scope of the discrete problem that your product or service could solve. This means understanding a prospect’s strategic goals, their company’s business model, and how the specific issue you’re discussing fits into the larger picture of their professional life.


Funds, Authority, Interest, Need, Timing. FAINT is designed to reflect the fact that many purchase decisions are unplanned and thus won’t be associated with a set budget.

Like ANUM, reps using FAINT should look for organizations with the capacity to buy, regardless of whether a discrete budget has been set aside. FAINT also adds Interest into the mix. Interest is defined as “[generating] interest from the buyer in learning what’s possible and how to achieve a new and better reality than the one they have today.”

ProAptivity help clients implement sales best practice within their organisation. Contact us today on 028 9099 6388 or via email at info@proaptivity.websitebuild.xyz


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