CRM means a lot of different things to a lot of different people. Fundamentally it covers the relationships you have with your contacts and customers. It includes leads who are only just becoming familiar with your company’s name, right through to your most loyal customers. Ensuring that CRM delivers what you need is one of the primary reasons to work with a CRM solution partner.
Businesses all use a different percentage of CRM functionality to deliver excellence in their customer experience. The people best equipped to help you ensure that your CRM delivers the customer experience you need is your CRM solutions partner.
CRM software creates a single version of truth. A CRM system keeps everything in one place for the betterment of your business and customer experience.
Here are our top reasons to work with a CRM solution partner
Reasons to work with a CRM solutions partner.
1. They will help you select the right CRM solution.
There are literally 100’s of CRM systems to choose from. Each system has different features and functionality. Some are complex, whereas others are user-friendly and easy to use. Understanding what you need from your CRM system is fundamental.
A CRM solution partner will be well-versed in the different platforms available. They will be able to assess your needs and recommend the best platform for your business.
2. You can focus on the parts of your business that are most important to you.
You started your business because you were passionate about the product or service that you offer. While you specialise in running your business, a CRM solutions partner specialises in CRM. One of the primary reasons to work with a CRM solution partner, is that they will quickly gain an understanding of your needs and implement an appropriate CRM strategy. Their skills and experience will allow them to handle your CRM with ease, while you focus on the parts of your business that matter to you.
3. They will save you time on training and legwork.
Most platforms require at least a basic level of training in order for you to be able to use it effectively. This obviously requires some investment on your part. If you choose to work with a solutions partner, you will have an experienced trainer to assist your business to successfully onboard the application. In addition, a CRM solutions partner will be able to offer ongoing help and support.
4. They can help develop a thorough understanding of the customer lifecycle.
Every business has a different customer lifecycle. When you work with a CRM solutions partner, you will benefit from a fresh perspective. The solutions partner will be able to look at your customer lifecycle with fresh eyes, assess it and identify any pitfalls. Their skills, experience and advice will help optimise your customer lifecycle, converting more leads to lifelong customers.
5. They will help keep your sales process streamlined from start to finish.
In any business, resources can be stretched. Sales processes may not get the attention it deserves. With a CRM solutions partner onboard, you can rest assured that your whole sales process is being covered from start to finish with a streamlined and consistent approach. This will also give your contacts a consistent experience from your business, whether they are new leads or long-standing customers.
6. A CRM solutions partner will help you bridge the gap between sales and marketing.
Sales and marketing are often approached separately from one another. However, CRM solutions partners recognise the importance of bridging the gap between them. Bridging the gap between sales and marketing eliminates the competitive nature between the teams and aligns their goals. CRM is crucial to your business but can take years of practice to master. Working with a CRM solutions partner will leave you the time to focus on the parts of your business that you are passionate about while being safe in the knowledge that your company’s CRM is being handled by the experts.
Hopefully, this blog has explained some of the many reasons to work with a CRM solutions partner.
ProAptivity are an independent CRM solutions provider. We focus on the implementation, training, and support of highly customised CRM software solutions. Our CRM software provides the customers with the tools needed to deliver successful customer experience management. We help organisations embed CRM best practice throughout their organisation.
Contact us today on 028 9099 6388 or via firstname.lastname@example.org. We can help you assess if your business is CRM ready.