Customer Service Automation with CRM

Customer Service Automation with CRM

Customers give companies a sense of purpose and direction. No matter what industry you belong to, what USPs you hold, or range of products and services you offer – your customers are your most valuable asset. They provide crucial feedback, introduce you to new concepts and ideas, and are responsible for bringing in your revenue. 

Because of these reasons, customer satisfaction should always be your number one focus. This means more than simply appreciating your customers – it means understanding them. By investing in customer service automation, a process that helps to speed up the process of solving customer inquiries, you can better meet your customers’ needs and fulfil their expectations.

A robust CRM tool is key to achieving this, something that ProAptivity can help guide you through every step of the way.

The Benefits of CRM for Customer Service

With any customer relationship management tool – customer behaviour and data are always at the forefront – helping businesses make better informed decisions when it comes to their sales strategies. With a tailored customer service CRM system, you can better plan, communicate and, therefore, succeed.

There are many other benefits that come from combining CRM and customer service together:

  • Reduces costs: businesses that use automation technology for customer experience can save up to 40% on service costs
  • Improves efficiency so staff can focus on other important tasks
  • Allows for 24/7 support, therefore boosting the customer service experience
  • Centralises information with essential details located in one easily accessible place
  • Minimises human error by having data securely stored and readily available in the one convenient platform
  • Aligns with customer preferences, especially the younger generation

ProAptivity’s Customer Service CRM 

At ProAptivity, our CRM software comes with a built-in customer service module, helping you deliver instant support to your customers and fulfill their expectations in a fraction of the time. With our customer service CRM solutions, you can also gain valuable insight into case status and your team performance.

With our customer service CRM tool, you can:

  • Gain a 360-degree view of your customers from a centralised hub of information
  • Track, manage and resolve all your customer issues, including technical support, billing and returns
  • Create trouble tickets complete with details you can track and search on
  • Automate processes – escalate and appoint issues to resolve cases faster
  • Monitor all cases entered, resolved and abandoned through an executive dashboard
  • Provide a knowledge base with instant answers to common questions for the customer

If you want to learn more about us as a CRM software company, or get information on more of our CRM customer service features – get in touch with ProAptivity today.