Benefits of CRM

Sales and marketing alignment

Sales and marketing alignment

Historically, the relationship between marketing and sales has been (to put it politely) problematic. Often there is lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions. But in an age of cautious spending, no company can afford to have sales leads disappear because of poor internal processes. …

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Pipeline Management

Pipeline Management

Pipeline Management – How CRM Helps This blog is designed to both challenge and educate as well as offer practical advice on Pipeline Management. It also explains how a CRM solution can support Pipeline Management best practice. Previously, I have written a blog on sales qualification. In this article, I examine how to positively influence …

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Successful CRM Implementation

Successful CRM Implementation Requires Software Plus Skills

Running a CRM solutions business, just like running any business, is challenging. This challenge is multiplied by the general perception that CRM is simply ‘software’. In our 30 years of experience, we can say with confidence the successful CRM implementations are not directly correlated to software, but rather to how well the ‘software’ is designed …

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CRM technology trends

CRM technology trends

Things change fast in the tech world. With new CRM technology trends constantly emerging, keeping up can become a chore that’s easy to procrastinate. All too often the system gets built and the users get to work. As the business changes and the ways of working change and evolve, who has got time to go …

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Sales Funnel

A Healthy Sales Pipeline

A healthy sales Pipeline is critical to an organisations sales success. You might think you have enough deals to make your number. But in truth, your sales pipeline may be clogged with dead ends. A healthy sales pipeline is one where new business opportunities are well qualified with your business offering the most convincing sales …

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A Stagnating Sales Pipeline

A Stagnating Sales Pipeline

A Stagnating Sales Pipeline can be an classic indicator that your sales performance is in decline. Are your sales efforts producing a Stagnating Sales Pipeline It is inevitable that at some point sales processes and sales methodologies will fail to maximize revenue and provide your organisation with the growth in new business that it needs. …

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Value Drivers for implementing CRM

Customer relationship management (CRM) remains a huge investment for any organisation. Critical to its success is a clear understanding of the value drivers for implementing CRM within any organisation. Intuition suggests that increased management of customer relationships should improve business performance, but this intuition has only inconsistent empirical or real world support. Value drivers provide …

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Henry Ford Thinking


‘Thinking is the hardest work there is, which is probably the reason, so few engage in it’. One of Henry Fords greatest quotes. Thomas Edison was another great thinker, one of the most famous and prolific inventors of all time. Thomas Edison exerted a tremendous influence on modern life, contributing inventions such as the incandescent light …

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Benefits of CRM

So Many CRM’s

With so many CRM’s in the marketplace how do you whittle your important purchase down to make sure you find the right one? You know your company needs one. The whole team would benefit from one. You have convinced the boss. You have found the budget – now what?? It is an important responsibility and …

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