Benefits of CRM

Free vs Paid for CRM

Free vs. Paid for CRM

What am i missing out on with a Free vs. Paid for CRM. The answer is more involved than you may first appreciated. CRM is one of few things which is available both free or alternatively you can pay £1,000s. So why select a purchased CRM over a free version. There are multiple factors to …

Free vs. Paid for CRM Read More »

Using Excel as a CRM

Using excel as a CRM

We all have been using Excel as a CRM for years. It may be down to keeping our Christmas list up to date with our friends addresses or recording who has purchased the new soccer gear for the local kids team. However, for businesses it is not sustainable as a business grows. More than half …

Using excel as a CRM Read More »

How to avoid CRM failure

How to avoid CRM failure

In this blog I consider some of the main ways how to avoid CRM failure within any organisation. There’s been a Failure against CRM in recent years with 25-30% of companies that implement CRM solutions feeling that they are getting the return they expected. The findings of a poll of 100 SME organisations with CRM …

How to avoid CRM failure Read More »

Sales Metrics

Sales Metrics

  How many sales metrics are you using to make strategic decisions? The recent explosion of business intelligence and analytics tools has resulted in an organizations ability to measure every sales metric possible. Often the problem is not a lack of KPI’s, rather too many Key performance Indicators (KPI’s). For most businesses 5 KPI’s is …

Sales Metrics Read More »

Benefits of CRM

Benefits of CRM

The cost of new customer acquisition are around four times the amount relative to maintaining an existing customer. Whilst the direct cost of losing customers can be measured, there are also less tangible costs.. Benefits of CRM tend to cite improved customer retention and more precisely targeted marketing activity as key benefits realised from their …

Benefits of CRM Read More »

Smart Selling

Smart Selling

Selling is a challenging profession. The old school mentality is work harder. The new school perspective is work smarter. Smart selling is a key principle to working smarter. Sales encompasses so many element from lead generation, sales qualification, sales process and sales methodology to name a few. This blog looks at maximizing the days that …

Smart Selling Read More »

Things to know about CRM

Things to know about CRM

Things to know about CRM I’m often asked by business owners, how can a CRM benefit my business. There are some fundamentals every business owner, from a CEO to a SMB owner should know how CRM can committing their business. Here are my top things to know about CRM 1. Will My Employees Use The …

Things to know about CRM Read More »