Lead management

Qualification Frameworks

There are multiple qualification frameworks that can assist sales in qualifying if an opportunity is worthwhile pursuing. In my last blog post I briefly looked at BANT. Below are some alternate qualification frameworks that sales reps MEDDIC Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion MEDDIC requires sales reps to understand every aspect …

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Lead Management

CRM lead management applications are used primarily by B2B organizations in industries such as web design, digital media, high technology, business services and manufacturing, and by companies with B2B2C sales models, such as those in the insurance, wealth management and investment sectors due to the nature of research by the customer or complexity of solution …

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