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B2B Salesperson

B2B Salesperson “Death of a B2B Salesperson,” A recent report by Forrester Research, found that by a factor of 3 to 1, B2B buyers, like their B2C counterparts, self-educate to learn about offerings prior to making purchasing decisions. Thus, Inbound Marketing has evolved to be a key new business strategy for many organisations. Inbound Marketing …

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