Sales Processes

Sales Processes

Sales Processes are a key element in the CRM implementations that our team at ProAptivity undertake. The implementation of a CRM system often forces organisation to look at their existing sales processes and redefine these in line with best practice. In this article I have taken a brief look at what a sales process is. …

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Challenges in implementing CRM

The challenges associated with implementing a CRM platform fall into two basic categories. The first is getting users – especially sales people and other ‘front-line’ employees who routinely interact with customers and prospects to take full advantage of the platform. To them, a new CRM tool may appear to be nothing more than an additional …

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