Communication between marketing and sales has become crucial as the two have become more reliant on each to see success. Sales needs marketing to generate leads and marketing needs sales to close the leads they find.
A CRM lead management application can greatly enhance the communication between marketing and sales in a multitude of ways, making each team even more effective and efficient at their jobs.
Here are just a few of the benefits of a CRM lead management application:
- Automation
No manual entry of data between the various Omni-channel platforms (social media, email marketing, Web, etc) and your CRM. This will save you so much time and will ensure no one slips through the cracks.
- Return on Investment
An integrated CRM lead management application allows you to identify the ROI of your inbound marketing by looking at the value of new customers and how many have been closed by lead source.
- Closed-loop reporting
A CRM lead management application allows you to have closed-loop analytics. This allows you to track when leads have convert to closed/won opportunities.
- Opt-out Status
A CRM lead management application can enable opt out from future marketing communications.
- List Segmentation
Using an inclusion list to filter leads from the lead management application, ensures that your sales team is only exposed to qualified leads that are ready to buy.
- Real-time updates
With the CRM lead management application your salespeople will be able to track the lead’s behavior in real time.
- Lead Intelligence
Receive up-to-date analytic and conversion data in your CRM will provide valuable knowledge on lead source and status
- Team Efficiency
By using a CRM lead management application your marketing team will be able to send better qualified leads to the sales team. Also, sales reps will be able to spend more time selling and less time qualifying and doing data entry.
- Customization
Each business is different and each need something different from their CRM lead management application.
To find out more about the benefits of a CRM lead management applications speak with ProAptivity today on 028 9099 6388 or contact us via email on info@proaptivity.websitebuild.xyz
