Win – Loss – No Decision Analysis

No matter how good you are, there are always ways to get better, and ways to continue boosting that winning percentage until you’re finally crowned a champion.  Whether its sports or business, it’s all about wining consistently – nobody remembers the runner-up!

That’s why Best-in-Class undertake Win – Loss – No Decision Analysis. If we understand what we have done well, that can be engrained into our sales strategy. More importantly, only by understanding why we have lost can we improve. With regards to the No Decision opportunities, by identifying what is occurring during this process, we can save time and concentrating on the opportunities that we can win.

What is a Win – Loss – No Decision Analysis?

An Assessment through the eyes of your customer that provides transparency and explanations into the reasons why given sales opportunities are won, lost, or receive no decision.

What does a Win – Loss – No Decision do?

A Win – Loss – No Decision Analysis reveals the strengths and weaknesses of your organization, providing actionable data to modify processes and improve win rates.

What does it mean to use a Win – Loss – No Decision Analysis?

It means you have a consistent improvement process put into place, which will utilise the customer voice to increase win rates.

So why should I invest in a Win – Loss – No Decision Analysis?

  • Your sales team often makes the first impression, represents the company, and provides revenue to sustain development, operations, and growth. This is a key insight every sales leader must have.
  • A finely tuned sales organization operating at maximum efficiency provides a powerful competitive advantage
  • Sales intelligence is necessary to the proper function of the sales team and a Win-Loss Analysis provides the raw material for such strategic assessments (Good Data = Good Decisions).

What Can a Win/Loss/No Decision Analysis Do for Me?

What if you could eliminate wasted effort on things that don’t matter – things that do nothing to improve your win rates? What if you could get the entire executive team to agree on a single definition of sales success – and how you arrive there? Think about all the efficiencies that you could find, and the improvement that you would see in your sales force and overall sales strategy. A Win – Loss – No Decision Analysis can help to achieve all of these things.

For more information on carrying out a Win – Loss – No Decision Analysis contact ProAptivity on 028 9073 5630 or email


Source: Sales Benchmark Index

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