What are the key drivers for investing in a CRM? This article looks at three of the most obvious Signs It’s Time To Invest In CRM. There are multiple others, but these are probably the most obvious.
Signs It’s Time To Invest In CRM
There are many reasons why organization wouldn’t invest in customer relationship management (CRM). Budget constraints, nice to have rather than a need to have and a reluctance to get locked into a long-term contract typically top the list. However, managing customer, vendor, donor or volunteer data effectively and efficiently can be difficult without a CRM. Here are 3 Signs It’s Time To Invest In CRM.
1. Breakdown in Process
While it’s always good to head off any issues before they become a problem, a breakdown in the sales process can be a good catalyst for finally investing in CRM software. For example, without booking software to track and record all payables and receivable’s, you may end up paying bills incorrectly or missing receipts. A mishap can be a blessing in disguise when it comes to getting buy-in from decision-makers.
Without a CRM, record keeping styles and idiosyncrasies will be unique to the person in charge of managing that data. If that person leaves your organization, someone else will have to figure out that system before they can start to move the ball down the court again. This can particularly maddening if the previous manager was using their own spreadsheets. Furthermore, when you have multiple people in the organization accessing this data regularly, CRM software makes collaboration a cinch.
Along with success comes the need to scale. If you find yourself making a lot of sales or bringing in a lot of new contacts, it may be time for more sophisticated tracking and outreach. For example, you may want to individualize communications and offers to different segments on your lists, either by industry vertical, age/demographic or a similar parameter, or be alerted when a particular action is prudent. The robust features found in a CRM solution may become necessary in order to achieve a level of sophistication in your customer or donor acquisition efforts.
Finding the right CRM can be a daunting task for first-time buyers. There are real benefits in engaging with a CRM solutions partner. This can pay dividends both financially as well as saved time and energy which will more than justify the investment. A CRM partner can also easily identify all the signs it’s time to Invest In CRM relevant to your business.
A CRM system benefits an organisation through the visibility of its sales activities. This visibility is fundamental to managing sales performance and control of the sales process. This visibility enables management to understand why, when, who and how opportunities are being won, stalled, or being lost. If it cannot be monitored, it cannot be managed.
The visibility offered within the CRM system also allows management to make educated business decisions based on hard data. A CRM system will enable structured data to be used to access performance. This assessment should indicate which sales person is out performing others.
How ProAptivity Can help
ProAptivity are an independent CRM solutions provider. We focus on the implementation, training, and support of highly customised CRM software solutions. Our CRM software supported by our sales training provide customers with the tools needed to deliver successful sales process management.
Fundamentally, we help organisations embed CRM best practice throughout their organisation. This helps organisations become more competitive, customer focused and ultimately more profitable.
If you need help in understanding why my business needs CRM, maybe some of our eBooks could help! Alternatively visit Maximizer CRM for more information. Contact us today in Belfast on 028 9099 6388 or at our Bedford office on 01234 214004. Alternatively email us on firstname.lastname@example.org. Contact us today for a free CRM consultation that will assess if your business is CRM ready.