Benefits of CRM

Nucleus Research published a report few years ago, stating that 80% of deployments are not realising the full benefits of CRM. This mostly comes from a lack of collaboration – in other words, CRM has been bought for one purpose… one department… one reason. When used across an organisation, no matter how large or small, CRM can bring numerous benefits.

For example, many organisations know that sales automation is a key function within a CRM, but how many also use that data to report back to senior management? How many organisations extend that same CRM to customer service? After all, the sales data held within the system can give a 360-degree view of the customer, which can also help your marketing department.

This interactive infographic looks at the key areas within a business in which CRM can integrate, some interesting CRM statistics and explains the beneifts of CRM.

Benefits of CRM

.maximizer CRM
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Need help to understand the benefits of CRM?

A CRM system is a piece of technology (software) that help businesses build relationships with prospects and customers. It provides a better understand how live deals are progressing. In addition to sales it can capture all kind of after sales and customer services related issues

ProAptivity are an independent CRM solution provider. We focus on the implementation, training, and support of highly customised CRM software solutions. Our CRM software provides the customer insights with the tools needed to manage your business, grow bigger, faster with more ease. We also deliver Sales Training that helps organisations embed sales best practice throughout their organisation.

If you need help in understanding the benefits of CRM, to your business maybe some of our eBooks could help! Alternatively visit Maximizer CRM or Pipedrive CRM for more information.

Contact us today on 028 9099 6388 or via We can help you assess if your business is CRM ready.

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