September 2022

Sales and marketing alignment

Historically, the relationship between marketing and sales has been (to put it politely) problematic. Often there is lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions. But in an age of cautious spending, no company can afford to have sales leads disappear because of poor internal processes. …

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Marketing in a downturn

Bill Gates famously said, if your marketing is effective, you should not need to worry about marketing in a downturn, as it shouldn’t happen. Here are some tips to help with marketing in a downturn. I hope you find the tips helpful. Marketing in a downturn Here are our top 7 tips for getting the …

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